You will be responsible for identifying and developing new business opportunities through targeted outreach, market research, and lead generation. This role involves engaging with potential clients to understand their needs, qualifying leads, and setting up meetings for the sales team. You will play a critical role in expanding the company’s market presence and driving revenue growth. Our growing company is looking to fill the role of market development representative. If you are looking for an exciting place to work, please take a look at the list of qualifications below.

Lead Generation and Qualification:

• Conduct market research to identify potential leads and target markets.
• Utilize various tools and methods (e.g., social media, email campaigns, cold calling) to generate new business opportunities.
• Qualify leads based on predetermined criteria to ensure high-quality prospects for the sales team.

Outreach and Engagement:

• Initiate contact with potential clients through phone calls, emails, and social media.
• Develop and maintain a strong understanding of the company’s products and services to effectively communicate value propositions.
• Nurture relationships with potential clients to build trust and establish long-term engagement.

Collaboration and Coordination:

• Work closely with the sales team to align on target markets, strategies, and goals.
• Schedule meetings and appointments for the sales team with qualified leads.
• Provide detailed information about potential clients to the sales team to facilitate effective follow-up.

Tracking and Reporting:

• Maintain accurate records of lead generation activities and outcomes in the CRM system.
• Track and report on key performance metrics, such as lead conversion rates and pipeline growth.
• Provide feedback on market trends and insights to the marketing and product development teams.

Continuous Improvement:

• Stay up-to-date with industry trends and best practices in sales and market development.
• Participate in training and development programs to enhance skills and knowledge.
• Identify opportunities for process improvements and implement changes to optimize lead generation efforts.

• Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
• 2-5 years of experience in sales, marketing, or business development. Experience in a similar role is a plus.
• Strong communication and interpersonal skills.
• Ability to build and maintain relationships with potential clients.
• Proficiency in using CRM software and other sales tools.
• Excellent organizational and time management skills.
• Analytical mindset with the ability to interpret data and make informed decisions.

Key Competencies:

• Customer Focus: Understands and anticipates customer needs and is committed to providing excellent service.
• Results-Driven: Focused on achieving goals and driving business growth.
• Adaptability: Flexible and open to change; able to thrive in a fast-paced environment.
• Team Player: Works well with others, fostering a collaborative work environment.
• Persistence: Demonstrates resilience and determination in overcoming obstacles.