Marketing Coordinator 🎉
- Dar es Salaam, Tanzania
- viaKaziConnect
7 months ago
Mid Level
Architecture & Construction
2 - 5 years
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Job Summary
The Marketing Coordinator will support the marketing team in executing and managing various marketing campaigns and initiatives. This role requires a proactive individual with excellent organizational skills, creativity, and a passion for marketing. The ideal candidate will assist in the development and implementation of marketing strategies, coordinate marketing activities, and analyze campaign performance to drive brand awareness and customer engagement.
Duties And Responsibilities
- Campaign Management: Assist in the planning, execution, and monitoring of marketing campaigns across various channels, including digital, print, and social media.
- Content Creation: Collaborate with the marketing team to create compelling content for various platforms, including blog posts, social media updates, email newsletters, and marketing collateral.
- Social Media Management: Maintain and update social media profiles, engage with followers, and track social media performance.
- Market Research: Conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies.
- Event Coordination: Assist in organizing and coordinating marketing events, trade shows, and promotional activities.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools such as Google Analytics, and provide insights and recommendations for improvement.
- Brand Consistency: Ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice.
- Administrative Support: Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, and handling correspondence.
- Vendor Management: Coordinate with external vendors and partners for the production of marketing materials and services.
Education Other Skills Required
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in a marketing role or similar position.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- Strong written and verbal communication skills.
- Excellent organizational and time-management skills with the ability to multitask and prioritize tasks.
- Creative thinking and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Ability to work both independently and collaboratively in a team environment.
- Strong attention to detail and a commitment to producing high-quality work.
