Head of Marketing 🎉
- Arusha, Tanzania
- viaKaziConnect
4 months ago
Senior Level
Operations and Production
10 years and above
Bachelor's degree in Marketing, Business Administration, or a related field.
Job Summary
We are seeking an innovative Head of Marketing to promote our client's company brand and services. In this role, you will be optimizing their marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding Head of Marketing will be someone whose expertise translates into increased brand awareness and profitability.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding Head of Marketing will be someone whose expertise translates into increased brand awareness and profitability.
Duties And Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Education Other Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Experience in marketing, with at least 10+ years in a leadership role within the FMCG industry.
- Deep understanding of the beverages sector and consumer behavior.
- Proven experience in developing and implementing successful marketing strategies and campaigns.
- Strong Brand Development and Management skills.
- Understanding of RTM.
- Experienced in Portfolio Management.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent leadership, communication, and interpersonal skills.
- Creative thinker with the ability to translate ideas into actionable plans.
- Ability to thrive in a fast-paced, dynamic environment.
