Marketing Manager 🎉
- Dar es Salaam, Tanzania
- viaKaziConnect
1 day ago
Senior Level
Finance, Retail and Banking Services
2 - 5 years
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Job Summary
We are seeking an innovative and results-driven Marketing Manager to lead our insurance company's marketing strategy, brand positioning, and customer engagement initiatives. The ideal candidate will have a strong background in strategic marketing, digital campaigns, product positioning, and customer acquisition within the insurance or financial services sector. This role requires a visionary leader who can drive business growth through effective marketing strategies and data-driven decision-making.
Duties And Responsibilities
- Develop and execute comprehensive marketing strategies to enhance brand visibility and market penetration.
- Identify key market trends, customer insights, and competitive positioning to drive brand differentiation.
- Oversee brand messaging and ensure consistent communication across all marketing channels.
- Lead integrated marketing campaigns across digital, social media, print, and direct marketing channels.
- Manage SEO, SEM, and PPC campaigns to drive online engagement and lead generation.
- Monitor and optimize customer acquisition and retention strategies to maximize ROI.
- Collaborate with product development teams to position insurance products effectively in the market.
- Design targeted marketing campaigns to drive awareness, policy uptake, and cross-selling opportunities.
- Enhance customer experience through personalized communication, loyalty programs, and educational initiatives.
- Work closely with sales teams to develop marketing materials, pitch decks, and promotional content.
- Support sales efforts with lead generation strategies, agent training, and referral programs.
- Analyze customer feedback and sales data to refine marketing tactics and improve conversion rates.
- Conduct market research, competitive analysis, and customer behavior studies to inform marketing strategies.
- Track key marketing KPIs, prepare performance reports, and adjust strategies based on insights.
- Stay updated on industry trends and regulatory changes to ensure compliance and innovation in marketing efforts.
Education Other Skills Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of experience in marketing, preferably within insurance, financial services, or related industries.
- Experience leading digital marketing campaigns and brand management initiatives.
- Proficiency in digital marketing, SEO, content strategy, and analytics tools.
- Strong understanding of insurance products, market segmentation, and customer behavior.
- Expertise in budget management, campaign planning, and stakeholder collaboration.
- Strategic thinker with strong problem-solving and analytical skills.
- Excellent communication, negotiation, and relationship management skills.
- Ability to lead and inspire a marketing team, working collaboratively across departments.
