Digital Marketing Officer 🎉
- Arusha, Tanzania
- viaKaziConnect
7 days ago
Mid Level
Non Government Organization
2 - 5 years
Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
Job Summary
We are looking for a creative and data-driven Digital Marketer to develop and execute innovative online marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong understanding of digital marketing tools, content creation, and analytics, with a passion for leveraging digital platforms to achieve marketing goals.
Duties And Responsibilities
- Develop and implement multi-channel digital marketing campaigns across social media, search engines, email, and other online platforms.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI.
- Conduct market research and competitor analysis to identify trends and opportunities for digital growth.
- Ensure brand consistency and visibility across all digital channels.
- Develop engaging and high-quality content, including social media posts, blogs, videos, and email newsletters.
- Manage and grow social media communities, responding to customer inquiries and fostering brand engagement.
- Collaborate with graphic designers and content creators to produce compelling visuals and copy.
- Plan and execute influencer marketing and partnership campaigns.
- Optimize website content for search engine visibility (SEO) and improve user experience.
- Analyze website traffic using Google Analytics, Google Search Console, and other tracking tools to identify areas for improvement.
- Implement A/B testing strategies to enhance conversion rates.
- Track, measure, and report on key performance indicators (KPIs) for digital campaigns.
- Use insights from data analytics to refine and improve marketing strategies.
- Stay up to date with digital marketing trends, emerging technologies, and best practices.
Education Other Skills Required
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, social media management, or online advertising.
- Proficiency in Google Ads, Meta (Facebook & Instagram) Ads, SEO, email marketing platforms, and analytics tools.
- Strong content creation skills, including copywriting, video editing, and graphic design (Canva, Adobe Suite, or similar tools).
- Experience with CRM tools, marketing automation, and lead generation strategies.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Ability to work in a fast-paced environment and manage multiple projects.
